Solutions

Create a continuous 360º customer view

Not all customer 360º views are the same—the best data is the freshest data. Ensure your customer profiles are always up to date in real-time with real-time and bi-directional unification capabilities to maximize your transformation initiatives.

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Challenges

Stale, disconnected data
Stale data, and disconnected data limits optimization of the customer journey in the moments that matter.
Changing business needs
The loss of 3rd party cookies, and the IDFA means teams need to adapt to a set of new realities.
Limited insights
When data is not unified properly, teams cannot create the necessary insights to stay competitive.

Customer Profiles

Transform your business

Create persistent customer profiles that are continuously updating and syncing with internal and external systems. Address a cookieless future with ease and simplicity, and adapt your business to the needs of the future.

Flexible Identity resolution

No data gets left behind

Completely flexible identity resolution rules govern how cross-device engagement, and anonymous and known state transitions are merged to unified customer profiles, all based on your specific business needs. Data can persist as long as you want to address seasonal goals and campaigns.

Long term profile retention

Customer profiles without limitations

While the best view of the customer is the most current one, there will be times when you need customer profiles to persist for long periods of time. With our solution, you combine the best of all worlds — the recency of real-time data, combined with the continuity of historical data to optimize seasonal initiatives such as Back to School, or Tune in campaigns.

Benefits

More accurate analytics
Understand where in the customer journey there is leverage or friction, with a more complete view of engagement.
Improved personalization
Deliver individualized experiences that reflect all of your customers’ preferences in real time.
Align the org
Empower the entire org from marketing to customer support to analysts and beyond with a standardized customer view.

“We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing mParticle was a no-brainer.”