When identity resolution goes wrong
mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.
Customer data management in the connected era
Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.
How Overstock powers hyper-personalized web, email, and mobile engagement
This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.
14 eCommerce audiences marketers need to succeed
Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
Why identity matching is broken, and how to resolve it
Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Move from device-based to people-based analytics and personalization
POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.
Why multi-faceted identity matters
Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.