Select & design a CDP

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

15 questions to evaluate CDP data preparation capabilities

Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Programmatic IO session: Best practices for implementing a CDP

Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.

Real-time, contextual marketing, across every channel

Overstock built a modern, best-of-breed marketing stack—with the customer at the center.

Why not all customer data integration methods are created equal

Modern marketing stacks are made up of dozens of different tools and systems, requiring marketers to find a way to integrate all of their data. But, not all customer data integration methods are equal. Watch this 3-minute explainer to learn more.