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Collection
Learn how to integrate tools and orchestrate data across your entire martech stack
01
Why identity matching is broken, and how to resolve it
Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.
02
15 questions to evaluate CDP data preparation capabilities
Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.
03
Build a connected and compliant stack with OpenGDPR
Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.
04
Programmatic IO session: Best practices for implementing a CDP
Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.
05
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the center.
06
Why not all customer data integration methods are created equal
Modern marketing stacks are made up of dozens of different tools and systems, requiring marketers to find a way to integrate all of their data. But, not all customer data integration methods are equal. Watch this 3-minute explainer to learn more.
CDP fundamentals
Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences
Build a CDP business case
Learn how to create a better business case for a CDP and measure its impact on ROI
Select & design a CDP
Build your mobile growth stack
Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data
Safeguard customer privacy & trust
Prioritize your customers' data privacy with these best practices for secure data collection, storage, and usage
