Customer Success Story: Postmates
Postmates connected its entire marketing stack around a single source of truth.
Postmates, an industry-disrupting logistics brand, is currently spread across 2,940 U.S. cities. In its initial days, with limited user base and reach, Postmates made the right decisions for the brand on a consumer facing front, and quickly realized as the company grew that data-driven decisions were vital in pushing KPI’s. Postmates faced challenges of having a server-driven event streams that worked in silos, and clients that were not able to stream their events to a centralized database. By implementing the mParticle customer data platform, they have developed an optimized marketing stack, product analytics stack, and experimentation framework that collects and connects data from both web and mobile user interactions.
Watch the story here: