Build Predictive Audiences with mParticle
In this video, mParticle VP of Product Marketing, James Fang, demonstrates how teams can build AI-powered Predictive Audiences with mParticle—no army of data scientists required.
Where does mobile data fit in your infrastructure?
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.
When is the best time to invest in a CDP?
Some companies are better off waiting before they invest in a customer data platform, while others aren't. Check out this 3-minute video to determine where you fit.
Why not all customer data integration methods are created equal
Modern marketing stacks are made up of dozens of different tools and systems, requiring marketers to find a way to integrate all of their data. But, not all customer data integration methods are equal. Watch this 3-minute explainer to learn more.
Where does a CDP sit in a typical enterprise infrastructure?
Learn how a CDP can help streamline and enhance existing enterprise infrastructure with this five minute explainer video from mParticle.
Programmatic IO session: Best practices for implementing a CDP
Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.
How top brands create "wow" moments with data
Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.
Simplify and optimize event data collection
Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
Customer Success Story: Postmates
Postmates connected its entire marketing stack around a single source of truth.
5 Essential components of the mobile marketing stack
Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.
Why users prefer apps to web
MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.
What’s next in mobile marketing
Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.
App engagement lessons from Spotify
Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.
Inside Starwood’s Mobile Marketing Stack
Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.
The critical components of a customer data layer
Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.