Category

Videos

Where does mobile data fit in your infrastructure?

Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.

Abril McCloud – August 10, 2018

When is the best time to invest in a CDP?

Some companies are better off waiting before they invest in a customer data platform, while others aren't. Check out this 3-minute video to determine where you fit.

July 20, 2018

Why not all customer data integration methods are created equal

Modern marketing stacks are made up of dozens of different tools and systems, requiring marketers to find a way to integrate all of their data. But, not all customer data integration methods are equal. Watch this 3-minute explainer to learn more.

July 18, 2018

Where does a CDP sit in a typical enterprise infrastructure?

Learn how a CDP can help streamline and enhance existing enterprise infrastructure with this five minute explainer video from mParticle.

July 18, 2018

Programmatic IO session: Best practices for implementing a CDP

Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.

April 11, 2018

How top brands create "wow" moments with data

Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.

April 27, 2018

Customer Success Story: Postmates

Postmates connected its entire marketing stack around a single source of truth.

event data collection

Simplify and optimize event data collection

Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.

Inside Starwood’s Mobile Marketing Stack

Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.

Team mParticle – July 15, 2016

Why users prefer apps to web

MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.

Jessica Lindsay – July 15, 2016

What’s next in mobile marketing

Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.

Team mParticle – July 20, 2016

App engagement lessons from Spotify

Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.

Jessica Lindsay – July 19, 2016

The critical components of a customer data layer

Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.

Team mParticle – May 05, 2017

5 Essential components of the mobile marketing stack

Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.

Abril McCloud – May 19, 2017