How top brands create "wow" moments with data
Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.
Programmatic IO session: Best practices for implementing a CDP
View the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and implementation best practices.
Customer Success Story: Jet
Learn how Jet.com uses mParticle to unify data from mobile and web to create seamless customer experiences.
5 Essential components of the mobile marketing stack
Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.
The critical components of a customer data layer
Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.
What’s next in mobile marketing
Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.
App engagement lessons from Spotify
Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.
Why users prefer apps to web
MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.
Inside Starwood’s Mobile Marketing Stack
Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.