GrowthJune 13, 2018

Customer-centric product development

mParticle enabled Venmo to vastly reduce the engineering time and effort spent wrangling data for the marketing team

Venmo makes it easier for customers to pay friends and family securely. Venmo was the first scale player in the peer-to-peer mobile payments space; but, as time passed, competitors including many of the big banks started offering their own peer-to-peer payment products. Still, Venmo maintains its leaderships due to a strong focus on customer experience.


As part of a highly data-driven organization, Venmo’s data engineering and analytics team was inundated with requests from their counterparts on the marketing and product teams. Making matters worse, customer data was housed across a number of different warehouses and tools, requiring manual wrangling to harmonize each time a new question was posed.

Streamline your website integrations

Learn which third-party integrations you could replace by adopting mParticle

Created with Sketch.
mParticle Higgs


Data collection: Venmo centralized data collection from their payment systems as well as their iOS, Android, and web properties via mParticle.

Data transformation: mParticle deduped and harmonized all the data sets around a single set of customer identifiers. This included mapping anonymous to logged-in ids where possible.

Data connection: The combined datasets were delivered securely to a central warehouse, allowing data engineering and analytics to analyze it all in one place.


On a typical day, Venmo uses mParticle to collect and connect more than 130 million customer events and the team is constantly building new models off this data to generate new insights. As an example, one modelling exercise uncovered that Venmo’s social feed could be altered to significantly impact customer experience; the resulting product modification resulted in a 30% increase in engagement.

Watch the video below to learn more about how Venmo uses mParticle

Latest from mParticle


Learn how Postmates unifies data to deliver a world-class customer experience

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.


How SeatGeek tests new channels for growth

Nidhi Teerdhala – February 22, 2018
via customer experience image


Improve product experience with unified data

July 13, 2018

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access