Tag

Customer Experience

Data strategy

3 Tips on Growing a Startup from Nick Warner at Route

The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.

Adam Dorsey
reverb-data-workflows

Data strategy

How Reverb’s engineers optimized their data workflows at scale and gave users the rockstar treatment

With mParticle at the heart of their data stack, engineers at the world’s largest online music marketplace said goodbye to burdensome ETL pipelines, slashed their data maintenance workload, and unlocked new opportunities to build data-driven features into their product.

Sean Ryan
mparticle-yahoo-integration

Integrations

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020

Data strategy

How to leverage user data to improve customer service

Great customer service is an important driver of retention. Learn how you can connect user data to your support system in order to provide a better support experience and prevent churn.

Joey Colvin – May 19, 2021
complete-guide-to-customer-data-platforms

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

build your own walled garden

Data strategy

Build your own walled garden

The data privacy landscape is constantly evolving. For brands to control their destiny, they need to invest in breaking their addiction to third-party cookies and building their own first-party data asset.

Michael Katz – March 19, 2021

Data strategy

How to support your behavioral marketing strategy with a Customer Data Platform

Behavioral marketing has become a core competency for growth teams today. Shifts in privacy legislation and customer preferences, however, have changed the way in which teams must design contextual experiences. Learn more about how you can use a Customer Data Platform to support your behavioral marketing strategy.

Joey Colvin – February 08, 2021
audience segmentation strategy

CX

Modernize your audience segmentation strategy

Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.

Joey Colvin – December 21, 2020
cdp machine learning

Data strategy

How to harness the power of a CDP for machine learning: Part 3

Learn how you can activate machine learning insights across analytics and customer engagement platforms in part three of this three-part series.

Kale Bogdanovs – December 16, 2020
cdp machine learning

Data strategy

How to harness the power of a CDP for machine learning: Part 2

Get a step-by-step guide to activating ML insights with mParticle and Amazon Personalize in part two of this three-part series.

Kale Bogdanovs – December 16, 2020
cdp machine learning

Data strategy

How to harness a CDP for machine learning: Part 1

Learn how an infrastructural Customer Data Platform can help you overcome common machine learning challenges in part one of this three-part series.

Kale Bogdanovs – December 16, 2020
customer acquisition and retention

CX

Customer acquisition and retention: Which should you focus on?

Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.

Joey Colvin – December 11, 2020

Data strategy

How Airbnb scaled their growth strategy while increasing developer efficiency

Learn how Airbnb uses mParticle as the foundation infrastructure of their data pipeline, enabling them to evolve their growth stack and stay agile during tumultuous market conditions.

food and beverage challenges

CX

What are the 4 biggest challenges food and beverage brands are facing today?

Incorporating digital experiences in the food and beverage customer experience has become critical for success during the COVID-19 pandemic, and it will likely continue to be important in the future. Learn more about the biggest challenges brands are facing, and how some of the industry's leading innovators are adapting.

September 16, 2020

Webinars

Driving digital transformation in financial services

Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.

September 08, 2020
future of food and beverage

Webinars

The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

August 19, 2020
idfa-ios-14

Mobile growth

iOS 14, third-party cookies, and the future of data-driven marketing

This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.

Michael Katz – July 07, 2020
route onboarding speed

Mobile growth

How Route improved tool onboarding speed and time-to-value by 79%

The Route app lets users track every package they've ordered, from any store and using any carrier, as purchases make their way to their homes. But tracking all of those packages as they travel across the country requires a seriously agile infrastructure capable of handling real-time data. Learn how Route uses mParticle as the foundational hub for their tech stack, allowing them to onboard new tools 79% faster than before to provide customers with the functionality they need without pulling engineering from core development work.

Abril McCloud
customer sentiment

CX

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

Ashley Sefferman – April 27, 2020
data localization

Release notes

Introducing Data Localization from mParticle

mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.

Craig Kelly – March 18, 2020
ccpa-compliance-support

Release notes

CCPA Compliance with mParticle

Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).

Ben Hoxie – March 18, 2020
mparticle liveramp

Release notes

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020
facebook marketing program

CDP

GOAT's scalable lifecycle marketing strategy

Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.

Joey Colvin
data-pipeline

Release notes

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Craig Kelly – January 29, 2020
data-master-data-flywheel

Release notes

Data Master 2.0: Create a data flywheel

Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.

Craig Kelly – January 29, 2020
2020-predictions-customer-data

Data strategy

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

Abril McCloud – December 18, 2019
digital in store marketing

Guides

Digital in-store marketing with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.

Kale Bogdanovs
omnichannel personalization

Release notes

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

Michael Kleeman – December 04, 2019

Mobile growth

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Abril McCloud

Data strategy

LTR 19: Conference recap

Your review on the key announcements and discussions from Braze's LTR 2019.

Joey Colvin – November 12, 2019

Data strategy

Money20/20: Innovation, AI, and data management

A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.

Alexandra Maguire – November 05, 2019
location based marketing

Webinars

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

Guides

Customer Data Platform Use Case Guide: Media

A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.

Data strategy

Amplify 19: Conference Recap

Your digest on the themes and announcements from Amplitude's annual product conference.

Joey Colvin – October 15, 2019

Release notes

Data is a team sport: Q4 feature announcements

Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.

Craig Kelly – October 09, 2019
how to measure video performance

Release notes

Measure video performance with Media SDK

mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.

Michael Kleeman – October 08, 2019

Data strategy

Opticon 19: Out-experiment. Outperform.

A recap of the need-to-know themes and product updates from Optimizely's annual conference.

Joey Colvin – September 30, 2019
mParticle and Responsys logos separated by a green arrow pointing to the right.

Integrations

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

Haarthi Sadasivam – September 25, 2019
integrate-cordial

Integrations

Contextual experiences at scale with Cordial

With the new Cordial integration, marketers can create tailored customer experiences across email, web, mobile push, SMS, and direct mail that can adapt based on changing behavior or business needs for better engagement, deeper customer loyalty, and a greater return on marketing ROI.

Haarthi Sadasivam – September 18, 2019
accuweather apis

CX

Connect to AccuWeather APIs and deliver relevant customer experiences

mParticle users can connect to AccuWeather APIs to further enrich customer profiles with valuable weather data and provide even greater context.

Abril McCloud – September 04, 2019
user-aliasing-API

Release notes

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

Shabih Syed – July 17, 2019
Mobile tag management

Integrations

Google Tag Manager: Scalable web and mobile tag management

The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.

Shabih Syed – July 17, 2019

Media Coverage

Assembly, activation, and the many flavors of Customer Data Platforms

In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.

June 26, 2019

CX

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Abril McCloud – June 12, 2019
big data in retail

Data strategy

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Alex Kesaris – June 10, 2019

Media Coverage

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).

June 06, 2019
AI machine learning

Data strategy

Improve products with AI and Machine Learning

Traditional digital marketing can’t keep up with machine learning and AI marketing solutions. Learn exactly how these powerful point-and-click tools work and how they can help your team experiment at scale.

Abril McCloud – June 06, 2019
finance-data-management

CDP

Consumer finance data management with a CDP

Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.

May 29, 2019
Woman looking down at her phone.

CX

Real-time marketing for modern brands

Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?

David Spitz – May 17, 2019
real time marketing

Guides

New eBook: Real time, real results

Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.

dmp strategy

Data strategy

The DMP conundrum

What happens when you KonMari your martech stack?

Joey Colvin – May 03, 2019

Press Releases

mParticle announces Accelerator program to provide startups access to its enterprise-grade platform

New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.

Richard Posluszny – April 22, 2019

Release notes

Introducing the Profile API for hyper-personalization at scale

Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.

Craig Kelly – April 22, 2019

CDP

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

David Spitz – March 11, 2019
mparticle-mobile-data-single-customer-view

Webinars

Unify customer data to a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

March 01, 2019
customer journeys criteo

Webinars

How to create unforgettable customer journeys

Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.

February 25, 2019

Guides

Improve your mobile retargeting with Aarki

This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.

Abril McCloud
User attribute forwarding

Release notes

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Ben Hoxie – February 20, 2019
trust customer journey

Security

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Michael Katz – February 11, 2019
Marketing technologists

CX

Top Marketing Technologists to Watch in 2019?

Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."

Joey Colvin – February 01, 2019
Experiment across the customer journey with Optimizely and mParticle.

Integrations

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Tricia Prashad – November 19, 2018

Data strategy

Customer Data Platform use cases: Auto

This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.

Abril McCloud – October 12, 2018
customer data infrastructure use cases: Retail banking

Data strategy

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: Media

Data strategy

Customer Data Platform Use Cases Guide: Media

Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: QSR

Data strategy

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018
Customer Data Platform Retail

Data strategy

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
cdp travel

Data strategy

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 18, 2018
Why Customer Data Platforms are called the new CRM.

CDP

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

David Spitz
via customer experience image

Improve product experience with unified data

Harnessing data from multiple sources, Via’s growth team reduced rider wait time and created a brand fueled by customer satisfaction.

Audience suppression for paid media efficiency

By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 30-40%.

June 22, 2018
mobile-data-collection

Data engineering

Simplified mobile data collection

mParticle enabled Venmo to increase engineering efficiency by reducing the time and effort spent on mobile data collection for the marketing team.

mParticle and Postmates Case Study on user journey analytics, Hero Background

Inside Postmates's experimentation engine

How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support

Best practices for deploying a mobile messaging platform

Data strategy

How to assemble a best in class tech stack

How to implement a best in class stack...the right way

Al Harnisch – June 06, 2018
Why it's time to rethink your customer data strategy

Data strategy

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017

Guides

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

user experience testing

Data strategy

Postmates' user experience testing platform

Learn how Postmates uses mParticle to power their user experience testing platform, leading to increased insights, improved customer experience, and better product output.

Abril McCloud

Videos

How top brands create "wow" moments with data

Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.

April 27, 2018

Awards

mParticle receives Mobile Customer Experience Innovation award

The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.

Customer data fundamentals: Security and privacy

Security

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

Guides

The retailer's guide to winning in the mobile moment

Identify and design mobile experiences that will supercharge your digital and physical commerce revenues

new crm

Guides

The new consumer marketing: It’s personal.

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location

CX

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

Adam Kitain – July 18, 2017
user acquisition mobile games

Mobile growth

Simplify user acquisition for mobile games

Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.

Jillian Burnett – May 31, 2017