mParticle CEO Michael Katz On Living In The CDP Era

The new episode of the AdExchanger Talks podcast discusses CDPs and how mParticle fits into the data landscape with special guest Michael Katz.

Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from the stage that “DMPs are dead. Welcome to the CDP era.”

It was a somewhat controversial statement at the time, although not necessarily surprising coming from a CDP.

Even so, it’s a sentiment that’s “aged extremely well,” says Katz on this week’s episode of AdExchanger Talks.

Listen to the full podcast (and learn how rapper Nas became an investor in mParticle) right now on AdExchanger:

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