Category

Media Coverage

mParticle launches toolkit to help brands optimize cross-channel customer journeys

VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.

May 16, 2022

mParticle CEO Michael Katz On Living In The CDP Era

The new episode of the AdExchanger Talks podcast discusses CDPs and how mParticle fits into the data landscape with special guest Michael Katz.

Do You Need a CDP? And Other Data Mysteries

Datanami's Alex Wood breaks down how to determine whether you need a Customer Data Platform amongst your existing infrastructure.

October 29, 2021

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.

October 05, 2021

Better marketing with fewer cookies

Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.

September 14, 2021
navigating-consumer-data-privacy

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

In this guest post in CPO Magazine, mParticle Chief Product Officer Chee Chew breaks down how brands can balance personalization and customer data privacy.

Chee Chew – September 14, 2021

MarTech Interview With Michael Katz, CEO And Co-Founder Of mParticle

The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first. Michael Katz, CEO and Co-founder of mParticle dives into more detail in this interview with MarTech Series.

July 06, 2021

Four Ways Brands Can Use Customer Data To Help Accelerate The Resurgence Of Offline Experiences Post-Covid

Co-founder and CEO of mParticle, Michael Katz, breaks down how brands can return from the pandemic stronger than before in this contribution to Forbes Technology Council.

Michael Katz – July 06, 2021

Giant Eagle spreads omnichannel personalization wings

Dan Berthiaume, Senior Editor of Technology at Chain Store Age provides detailed coverage of how Giant Eagle is leveraging mParticle to power omnichannel personalization initiatives.

April 08, 2021

Building customer trust through privacy

In this episode of Customer Equity Accelerator, mParticle's Data Protection Officer (DPO), Aurelie Pols, speaks with Allison Hartsoe about consumer privacy and brands can establish trust through data governance and transparency.

July 18, 2019

Melissa Benua — A woman who is a problem solver

mParticle's Senior Engineering Manager, Melissa Benua, appeared on Woman Who Change Tech to discuss how she's integrated motherhood into her life, working with male-dominated teams and her creative problem solving ability that enables her to balance these difficult situations.

June 20, 2019

What’s on the mind of some of NYC’s top marketers

mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.

July 29, 2019

mParticle’s new API could help marketers with “anonymous user” data

Jennifer Cannon of MarketingLand writes about mParticle's User Aliasing API and how the merging of customer profiles can help marketers get closer to a 360-degree view of their customers.

July 19, 2019

Assembly, activation, and the many flavors of Customer Data Platforms

In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.

June 26, 2019

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).

June 06, 2019

Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news

In this weekly roundup, CMSWire's Dom Nicastro notes mParticle's ISO 27001 security certification as well as the receipt of mParticle's SOC 2 Type II audit report.

May 24, 2019

The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing

Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story.

May 17, 2019

Lessons learned from CDP implementations

CMSWire's Dom Nicastro recently spoke with mParticle's Head of Product, Craig Kelly, to better undestand lessons he learned when implementing a Customer Data Platform.

May 16, 2019

Surfboards, free flights and unlimited books: These are 9 of the coolest perks of 2019

In this Inc. article, mParticle is highlighted for its innovative Pawternity program. Learn more about it in this story now.

May 16, 2019

mParticle's formula for CX

DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.

April 22, 2019

mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech

Business Insider's Lauren Johnson spoke with mParticle's CEO & Co-founder, Michael Katz, and Head of Product, Craig Kelly, to better understand how our real-time Profile API works and how CDPs, like mParticle, are differentiating themselves from legacy marketing clouds.

April 22, 2019

A marketer’s guide to CDPs (behind the hype edition)

AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.

April 02, 2019

7 companies that give staff paid time off when they get a puppy

Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.

March 23, 2019

AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech

In AdExchanger's daily news roundup, it mentioned mParticle's announcements of our Accelerator program as well as the launch of our real-time Profile API.

April 23, 2019

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.

March 12, 2019

Identity resolution and cross-device identity management

mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.

March 12, 2019

18 East Coast companies to check out now

mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.

March 11, 2019

mParticle launches Data Master to help users improve data quality

In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.

January 31, 2019

What is stoking investor interest in AdTech and MarTech?

mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.

January 17, 2019

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

November 07, 2018

Beet TV: mParticle’s Katz on unifying data

mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.

September 13, 2018

Saastr Podcast Interview with Michael Katz

Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.

September 12, 2018

Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners

The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.

September 11, 2018

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

September 11, 2018

How Direct-to-Consumer Brands Are Upending Marketing

By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.

May 08, 2018

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

June 21, 2018
adexchanger cdp

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

May 03, 2018

What is privacy by design? A deeper dive into this GDPR requirement

Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

March 20, 2018

GDPR introduces a new job position: The data protection officer

IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.

February 16, 2018
gartner customer data platform

New report: Number of Customer Data Platforms doubled in the last year

The CDP is gaining steam, as more mDMPs join the market.

The MarTech Minute: mParticle/Drawbridge

The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.

mobile sdk

How to beat the mobile SDK tax

Learn how you can use SDKs to add capabilities to your app without having to pay for it later.

Do I need a CDP? What kind?

But you’re still wondering whether CDP is the right solution for you. Why not a CRM or a Marketing Cloud that lets you do all that in other ways? This article helps you explore if you need a CDP and what kind.

Urban Airship and mParticle deepen integration to form strategic partnership

Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.

mParticle now supports Roku

mParticle has introduced support for Roku to help collate customer data

Drawbridge and mParticle announce partnership

Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.

mParticle raises $35 million Series C to accelerate growth of its customer data platform

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

mParticle raises $17.5 million Series B

mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.

Too many marketers not ready for European’s looming digital privacy law

The GDPR is on the top of marketers’ minds as more and more are realizing their data infrastructure and processing are not up to snuff.

mParticle raises $35 million Series C

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

Mobile DMPs nudge their way onto the ad-tech scene

Four new mDMPs hit the market this year as tech companies look to meet the demands of marketers looking to activate their mobile data.

Should publishers choose mobile apps or mobile web?

Native apps have the ability to offer users a much richer experience by accessing device functionality not available via mobile web, providing publishers with entirely new data to act upon.

September 24, 2014

Mobile is eating everything including ad-tech

Mobile is the most persistent channel marketers have ever seen. This change is pushing towards the consolidation of ad tech as more and more ad tech companies are failing to make the shift towards mobile.

What GDPR costs digital media and technology companies

With GDPR enforcement approaching fast, companies across the digital media, tech, and data ecosystem are in overdrive investing in tech upgrades and product and process changes for scrutiny by the EU.

Featured in Adexchanger: Marketing data’s third wave

mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.

Podcast: mParticle vs. Mobile data fragmentation

In this episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a startup that consolidates data feeds in the fragmented app ecosystem.

It always make sense for apps to send personalized messages…except when it doesn’t

Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.

Audience suppression helps SeatGeek make efficient Snapchat buys

SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

What marketers need to know about how GDPR will impact mobile advertising

GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.

mParticle hires John Sedlak as Chief Revenue Officer

mParticle has expanded its executive team with the addition of John Sedlak as CRO. Sedlak was formerly at Adobe.

April 18, 2018

Nasdaq Disruptors: mParticle’s Michael Katz on the future of marketing tools

mParticle CEO Michael Katz, whose company just raised $35 million in Series C funding, talks about future of marketing technology .

Abril McCloud – September 22, 2017