Press ReleasesOctober 9, 2014

mParticle closes additional $1.5 million to solve mobile data challenges

New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.

mParticle previously raised $4.5 million from investors including Bowery Capital, Google Ventures and Greylock Partners. The investment comes on the heels of significant adoption among app owners as well as service providers.

Over the past 12 month, mParticle has quadrupled the number of server-side integration partners with leading analytics, attribution, push notification, crash reporting, email, and marketing solutions. The company also has released unique segmentation capabilities enabling app owners to re-engage their users across multiple channels and partners, as well as revamped reporting and a self-serve signup process. This progress has led to broad adoption across leading app developers.

“The mParticle implementation process was remarkably light, and we love being able to add new ad and analytics platforms without waiting for app store approval,” said Sam Arnold, director of mobile marketing at SeatGeek, the event ticket search engine. “This flexibility is critical for future-proofing our business as we race to keep pace with mobile customers.”

“As traffic continues to shift to mobile and specifically in app within mobile, solving data challenges requires a unique solution not tied to previous paradigms,” said Michael Katz, co-founder and chief executive officer of mParticle. “We believe our continued progress shows we have cracked the code on how to properly solve the tactical and strategic challenges with mobile app data.”

Through its unique data platform, mParticle helps mobile apps solve both marketing and integration challenges with a single, lightweight SDK. mParticle allows app owners to quickly deploy new partners without disrupting development cycles or wait for app store approval, while also leveraging the same data to improve user engagement and retention.

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A fast startup process and richer reporting are some of the updates in the mParticle’s most recent release.

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