mParticle ProductJuly 27, 2016

mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers

NEW YORK, NY July 27, 2016 – mParticle, the leader in mobile customer data, today announced it was joining the Adobe Marketing Cloud Exchange, the Adobe Marketing Cloud’s official technology partner program.

As part of the Marketing Cloud Exchange, mParticle extends its longstanding integration with Adobe Analytics, the market leader in helping large enterprises discover high-value audiences and power customer intelligence for their digital business. The integration between the two platforms gives companies the ability to collect customer data from their mobile apps using mParticle’s customer data platform and seamlessly connect that data into Adobe Analytics for detailed analytics and segmentation across marketing channels.

mParticle’s platform leverages Adobe’s Mobile Services APIs to forward event, eCommerce, device, and app lifecycle data to Adobe Analytics server-to-server, dramatically reducing deployment times, accelerating time-to-value and simplifying the code base on client-side devices. To learn more about the integration, visit docs.mparticle.com.

Contact us to get started!

ABOUT MPARTICLE
mParticle is the only customer data platform built for mobile and native apps across all devices. To win in mobile requires data infrastructure purposefully built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering mobile marketers and developers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data platform today. mParticle serves large brands such as Spotify, SeatGeek, Starwood, SoulCycle, iHeartRadio, among many others. Each month, mParticle sees over 750 million mobile users on its platform, captures over $2 billion in eCommerce transactions, and processes over 65 billion API calls. mParticle was founded in 2013 and is headquartered in New York City.

RELATED LINKS
https://www.mparticle.com
https://docs.mparticle.com/#adobe-analytics-mobile-services

Latest from mParticle

MACH Alliance and mParticle featured image

Company

Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access