mParticle ProductSeptember 15, 2016

mParticle launches audience builder application on Oracle Marketing AppCloud

mParticle’s audience builder application helps marketers convert real-time and historical mobile and web behaviors into actionable audience segments through combined solution in Oracle Marketing Cloud

NEW YORK, NY September 15, 2016 – mParticle, the mobile-first customer data platform and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched an audience builder application now available on the Oracle Marketing AppCloud. This new application helps marketers to drive user acquisition and customer conversions through more relevant campaigns fueled by granular mobile and web interaction data within Oracle Marketing Cloud.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. mParticle’s incorporation, one of the first mobile customer data platforms to the Oracle Marketing AppCloud, provides marketers with a powerful solution for enhancing cross-channel orchestration.

Using mParticle’s Oracle Marketing Cloud combined solution, marketers can define audience segment criteria based on the real-time data collected by mParticle’s platform and orchestrate message delivery to those audiences through Oracle Marketing Cloud, without the need for any custom code. The segment definitions will refresh and sync automatically, based on customer behaviors and responses registered across either platform.

“Marketers need to deliver relevant and contextual experiences throughout the customer journey. Understanding customer behavior on their most personal device, the mobile phone, is critical to achieving those goals,” said Michael Katz, CEO and Co-Founder of mParticle. “We are thrilled to work with Oracle and provide Oracle Marketing Cloud customers a solution for powering growth and capitalizing on the opportunity mobile presents.”

Oracle Marketing Cloud customers can visit mParticle in the Oracle Cloud Marketplace to install the application and begin implementing mParticle in Oracle Marketing Cloud.

This marks mParticle’s second combined solution with Oracle. mParticle also offers a combined solution with Oracle Data Cloud.

About mParticle

mParticle is the only customer data platform built for mobile and native apps across all devices. To win in mobile requires data infrastructure purposefully built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering mobile marketers and developers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data platform today. mParticle serves large brands such as Spotify, SeatGeek, Starwood, SoulCycle, iHeartRadio, among many others. Each month, mParticle sees over 750 million mobile users on its platform, captures over $2 billion in ecommerce transactions, and processes over 65 billion API calls. mParticle was founded in 2013 and is headquartered in New York City.

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment.   Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.  Visit the Oracle Cloud Marketplace to find all our partner solutions.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit:


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