Nasdaq Disruptors: mParticle’s Michael Katz on the future of marketing tools
mParticle CEO Michael Katz, whose company just raised $35 million in Series C funding, talks about future of marketing technology .
Marketers face more challenges than ever when attempting to connect the data points of customer identity across screens, platforms, and services. Traditional marketing standards and tools, developed for web, don’t cut it when it comes to capturing the mobile customer experience. Michael Katz, Co-founder and CEO of mParticle, stopped by Nasdaq Disruptors to speak on the role of integration in making complex customer data actionable and the future of marketing technology.