mPulse Newsletter August 2022

August 5th, 2022 
mParticle acquires Vidora, an AI personalization platform for customer data
The combined offering enables brands to predict future user behavior and leverage those insights in their marketing tools to proactively take action.
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New Reads
Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
Accelerate your GA4 migration with the mParticle GA4 integration
An inside look at mParticle Journeys roadmap themes and initiatives
Increase margins using personalized promotions with mParticle and Talon.One
How to manage data across your tech stack based on customer consent
Things we found interesting this month
Bridging the customer data divide between marketing and IT
Google delays removal of third-party cookies in Chrome through 2024
MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle
Bringing AI into your marketing stack
mParticle has acquired Vidora, an AI personalization platform for customer data! Tune in on August 16th as Alex Holub, CEO and Co-Founder of Vidora, and Chee Chew, Chief Product Officer at mParticle, connect to discuss how teams can use the combined offering to generate AI insights and leverage them across the marketing stack.
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