mPulse Newsletter August 2022

 
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August 5th, 2022 
 
mParticle acquires Vidora, an AI personalization platform for customer data
 
The combined offering enables brands to predict future user behavior and leverage those insights in their marketing tools to proactively take action.
 
Learn more
 
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New Reads
 
Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths
 
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
 
Accelerate your GA4 migration with the mParticle GA4 integration
 
An inside look at mParticle Journeys roadmap themes and initiatives
 
Increase margins using personalized promotions with mParticle and Talon.One
 
How to manage data across your tech stack based on customer consent
 
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Things we found interesting this month
 
Bridging the customer data divide between marketing and IT
 
Google delays removal of third-party cookies in Chrome through 2024
 
MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle
 
 
 
Bringing AI into your marketing stack
 
mParticle has acquired Vidora, an AI personalization platform for customer data! Tune in on August 16th as Alex Holub, CEO and Co-Founder of Vidora, and Chee Chew, Chief Product Officer at mParticle, connect to discuss how teams can use the combined offering to generate AI insights and leverage them across the marketing stack.
 
 
 
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