mPulse Newsletter June 2023

June 9th, 2023 
How SoFi powers personalized email campaigns with high-quality customer data
In times of economic turbulence, having your financial 'house in order' is critical to financial wellbeing and peace of mind. 

Leading personal finance company SoFi wanted to make it easier for members to adopt products relevant to their individual financial needs. 

But with inconsistent and incomplete data across their martech stack, it was difficult to understand the user journey and deliver personalized recommendations to each customer. 

SoFi partnered with mParticle to simplify their customer data infrastructure, resulting in a 30% increase in data consistency, 1000s of saved engineering hours, and richer email personalization programs.

David Colletta, Senior Growth Product Manager at SoFi describes, “mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.”
Check out the case study
New Reads
How the Wall Street Journal increases the value of their first-party data with AI
mParticle Warehouse Sync now supports data activation for Amazon Redshift!
Introducing mParticle Custom Access Roles API: Secure and simplify access to customer data 
Things we found interesting this month
Giant Eagle launches proprietary retail media network based on their myPerks loyalty program
The State of Data Quality in 2023 from Monte Carlo
Exploring the 2nd order effects of generative AI in marketing and martech from chiefmartech
How Peacock partnered with mParticle, Braze, and Movable Ink to power their Year-in-Review campaign, driving a 20% reduction in churn 
Meet the mParticle team at an event near you!
NYC - June 14 - Movable Ink Think Summit
London - June 15 - Keeping Pace with the Customer breakfast 
Cannes - June 19 - Meet mParticle at Cannes Lions
London - June 21 - Iterable Activate Tour London
The Customer Data Platform Buying Guide​​​​
Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns with your unique business objectives.​​​​​
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