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mPulse Newsletter March 2023

 
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March 10th, 2023 
 
How ChowNow improved data quality throughout their MarTech stack
 
Using mParticle, ChowNow have been able to establish a centralized data plan and power tools across their MarTech stack with high-quality customer data, resulting in better experimentation and personalization.
 
Read the case study
 
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New Reads
 
Maximize the ROI of your MarTech stack with this six-step checklist
 
CDPs: Streaming vs batch?
 
What is identity resolution, and how does it work?
 
Increase user engagement by 2.5x with the mParticle Livelike integration
 
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Things we found interesting this month
 
The case for Customer Data Infrastructure (video)
 
Tech stacks are still large, but orchestration can make all the difference
 
 
The Customer Data Platform buying guide
 
Think your organization might benefit from a Customer Data Platform, but don't know where to start? This guide provides tips on how to navigate your CDP evaluation and select a CDP that aligns with your business objectives.
 
 
 
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