mParticle for Dixons Carphone

Enable your team with an accessible data infrastructure that makes it easy to manage data quality across the growth stack, automate regulatory compliance, and deliver personalised experiences throughout the customer lifecycle.

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Access a single view of the customer

Unify customer data collected from CRM and eCommerce channels (web, mobile app, campaign-related feeds) to persistent customer profiles, each tied to a unique MPID identifier. Merge offline and online profiles with Profile Conversion to reduce duplicate records. Segment profiles to build Audiences, or activate them programmatically with Profile API for 1:1 personalisation.

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Build trust your customer data

Create a data plan in the UI and mParticle will automatically validate incoming data points against that plan, surfacing any plan violations and blocking bad data from being forwarded to downstream tools. With Data Master, you can protect data quality at the point of collection and enable your team with clean, consistent customer data throughout the tools and systems you’re using to drive growth.

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Forward data in real time

Collect customer data once and forward it to best-in-class systems, such as Adobe Analytics, Adobe Audience Manager, and Google Cloud Platform, via 280+ real-time integrations. Integrations can be connected easily within the mParticle UI, democratizing access to data and relieving engineering of third-party code management.

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Automate consent management

Simplify regulatory compliance by centralizing consent management. Manage data subject requests in the mParticle dashboard. Collect consent state from across channels and control data forwarding based on consent status, ensuring compliance throughout the data pipeline.

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