Give each user a unique experience
Make in-app personalization easier
Profile API delivers customer insights directly to your app for real-time personalization, including customized search results, product recommendations, and UI components.
Personalize from users’ first visit
Bring together multiple approaches to personalization, starting with third-party data for first-visit, and building up to more sophisticated methods as you collect more first-party data.
Personalize real-life experiences in real time
Leverage digital data in-store
Send user insights to your point-of-sale system via an HTTPS request to create personalized experiences in your brick-and-mortar locations.
Provide support teams with better data, faster
Arm support staff with real-time information about your customers’ preferences and history during support calls.
Launch in-person campaigns
Identify at-risk and high-value customers as you communicate with them, and launch retention and upsell campaigns in person.
How Profile API Works
Populate product carousels and customize search results in your eCommerce app with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.
Win back at-risk customers in-app and through customer service using Profile API
Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.
Incentivize lapsed customers in-store with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.
Drive unique customer experiences everywhere with mParticle’s Profile API
The new Profile API allows you to leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.