The app economy is growing rapidly, with App Annie predicting a 5-year compound annual growth rate of 18% to the point of representing more than $60 billion in consumer spend by 2021. A major factor contributing to this growth is consumer’s insatiable demand for speed and convenience in their “mobile moments”.
Keeping up with this demand is not easy, however, especially given the current dearth of mobile engineering, product, and marketing talent on the market. Fortunately, there’s a burgeoning supply of software-as-a-service (SaaS) solutions that provide app creators with turn-key access to many of the core components needed to build and maintain high-quality mobile experiences.
The Periodic Table of App Data Services
On average it’s estimated that apps have 14 SDKs, which stands for Software Development Kits (also known as “third-party libraries”). These SDKs can serve a variety of purposes. There are SDKs for payment processing (such as Cardio, Paypal, Braintree, Stripe, Venmo) and SDKs for user login and authentication (such as Agilebits, Google SignIn, 1Password). Roughly half of the SDKs in apps are marketing and customer experience related, addressing needs such as analytics, attribution, A/B testing and user engagement.
It’s this latter group of marketing and customer experience services that are the focus of our Periodic Table. We hope you find it useful! Be sure to fill out the form below for regular updates.
As for mParticle, where do we sit? mParticle is the customer data platform that allows mobile marketing and product teams to integrate and orchestrate many of these app data services through a single API, without the need for standalone libraries. For more on how we do that, visit mParticle.com.