Collect and connect Google Marketing Platform data with mParticle

Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.

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Integration Icon
PlatformiOS, Android, Mobile Web


Minimum mParticle SDK Version
Mobile Web0.0
Data Types
Application State Transition
Screen View
Custom Event
Commerce Event
User IDs
Device IDs
Google Advertising Identifier
Partner Id
Available Configurations Added
OutputEvents, Audience, Id Sync


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Measure and Optimize Campaigns

Send relevant conversion event data to Google Marketing Platform for attribution and analysis of cross-channel spend

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Send Data Immediately

Send data from mobile apps, web pages and more to Google Marketing Platform without any custom development required

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Connect with All Services

Connect your Google Marketing Platform data with other marketing, analytics and business intelligence platforms easily and effortlessly

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

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