Integrations
Collect and connect Google Marketing Platform data with mParticle
Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.
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Supports
Minimum mParticle SDK Version
iOS0.0
Android0.0
Mobile Web0.0
Data Types
Application State Transition
Screen View
Custom Event
Commerce Event
User IDs
Device IDs
iOS IDFA
Google Advertising Identifier
Partner Id
Available Configurations Added
OutputEvents, Audience, Id Sync
Benefits
- 01Measure and Optimize CampaignsSend relevant conversion event data to Google Marketing Platform for attribution and analysis of cross-channel spend
- 02Send Data ImmediatelySend data from mobile apps, web pages and more to Google Marketing Platform without any custom development required
- 03Connect with All ServicesConnect your Google Marketing Platform data with other marketing, analytics and business intelligence platforms easily and effortlessly
