The Customer Data Platform Buying Guide

Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns to your business objectives.

The Customer Data Platform Buying Guide

It’s a common story: As your business has grown, customer data has gotten siloed in different tools, becoming inconsistent and difficult to activate. You want to increase access to data throughout your organization, improve data governance, and use data to improve business results. Today, you’re ready to unlock the value of your data and bravely whisper “I think I need a CDP.” We’re here to help you figure out what’s next.

In this guide, you’ll learn: 

  • How to assemble your CDP evaluation team and build a business case
  • How to decide whether to build or buy a CDP
  • How to choose the right CDP for your business

Latest from mParticle

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024
TVBS partners with mParticle

Company

TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access