Data-Driven Personalization

Lifetime Profiles for Audiences

Drive retention by personalizing experiences across the entire customer lifetime.

lifetime profile access

Target the right customers

Use historical profile data as targeting conditions in Real-time Audiences, like a user’s loyalty status or other attributes, regardless of whether a customer engaged a day or a year ago.


Personalize the entire customer lifecycle

Create Real-time Audiences that accrue members over time and use audience membership to target and personalize experiences at key customer milestones, like “Reached Gold Loyalty Status” or “Has Churned” or “High LTV.”


Generate insights that reflect relationships

Use mParticle’s Calculated Attributes to generate customer insights that gain more value over time, like Customer Lifetime Value, or Total Watch Time, or Average Order Value. Use these insights for even more personalization.