Data-Driven Personalization

Lifetime Profiles for Audiences

Drive retention by personalizing experiences across the entire customer lifetime.

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Target the right customers

Use historical profile data as targeting conditions in Real-time Audiences, like a user’s loyalty status or other attributes, regardless of whether a customer engaged a day or a year ago.

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Personalize the entire customer lifecycle

Create Real-time Audiences that accrue members over time and use audience membership to target and personalize experiences at key customer milestones, like “Reached Gold Loyalty Status” or “Has Churned” or “High LTV.”

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Generate insights that reflect relationships

Use mParticle’s Calculated Attributes to generate customer insights that gain more value over time, like Customer Lifetime Value, or Total Watch Time, or Average Order Value. Use these insights for even more personalization.

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Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.

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Startups can now receive up to one year of complimentary access to mParticle. Learn more