Data-Driven Personalization

Profile API for real time personalization

Use mParticle’s omnichannel user profiles to drive one-to-one personalization anywhere you can send an HTTPS request.

unified customer profile

Give each user a unique experience

Make in-app personalization easier

Profile API delivers customer insights directly to your app for real-time personalization, including customized search results, product recommendations, and UI components.

Personalize from users’ first visit

Bring together multiple approaches to personalization, starting with third-party data for first-visit, and building up to more sophisticated methods as you collect more first-party data.


Personalize real-life experiences in real time

Leverage digital data in-store

Send user insights to your point-of-sale system via an HTTPS request to create personalized experiences in your brick-and-mortar locations.

Provide support teams with better data, faster

Arm support staff with real-time information about your customers’ preferences and history during support calls.

Launch in-person campaigns

Identify at-risk and high-value customers as you communicate with them, and launch retention and upsell campaigns in person.

Get started today

Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.

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Startups can now receive up to one year of complimentary access to mParticle. Learn more