Profile API for real time personalization
Use mParticle’s omnichannel user profiles to drive one-to-one personalization anywhere you can send an HTTPS request.
Give each user a unique experience
Make in-app personalization easier
Profile API delivers customer insights directly to your app for real-time personalization, including customized search results, product recommendations, and UI components.
Personalize from users’ first visit
Bring together multiple approaches to personalization, starting with third-party data for first-visit, and building up to more sophisticated methods as you collect more first-party data.
Personalize real-life experiences in real time
Leverage digital data in-store
Send user insights to your point-of-sale system via an HTTPS request to create personalized experiences in your brick-and-mortar locations.
Provide support teams with better data, faster
Arm support staff with real-time information about your customers’ preferences and history during support calls.
Launch in-person campaigns
Identify at-risk and high-value customers as you communicate with them, and launch retention and upsell campaigns in person.