Data-Driven Personalization

User Grouping (Beta)

Group users into households, accounts or custom groups, enabling broader campaign reach and customer view.

Expand your marketing outreach to the household or account level

Increase the exposure of your marketing from individuals to households, accounts, and other groups, thus increasing the likelihood of conversion engagement from any decision maker within that group.

Build and activate user segments based on group-level attributes

Aggregate behavioral metrics on a group level, and then personalize your targeting based on group-level context, such as whether a family has a pet.

Import householding and account level data from key data sources

Identify and associate users who live together by ingesting householding data from partners like Merkle, LiveRamp, TransUnion, and Experian.