Pricing that scales with you
Pricing is based on Monthly Tracked Users (MTU), data storage, and features selected.
Get a quote
Let us know what you’re interested in, and we’ll share pricing customized to your needs.
Standard features:
- Track events from unlimited web or mobile apps
- Send data to 250+ marketing and analytics tools
- Manage data quality
- Identity resolution
- Data governance and privacy controls
Premium features:
- Create Audience Segments
- Calculate Custom Attributes
- And more...
Full list of features
| Data Connections | |
|---|---|
| Inputs | Unlimited |
| Web SDK | |
| Cross Platform SDK React Native, Unity, AMP, Cordova, Xamarin | |
| OTT SDK Alexa, XBox, Roku, Fire TV | |
| Server SDK | |
| Events API | |
| Outputs | Unlimited |
| 250+ Integrations to Marketing and Analytics Tools Listed here | |
| Custom Webhook | |
| Data Controls | |
| Filters Specify what data fields are ingested or forwarded | |
| Forwarding Rules Conditionally forward data based on profile attributes or other values | |
| Data Warehouses | + Premium Feature |
| Data Quality | |
|---|---|
| Data Planning | |
| Create Data Plans | |
| Identify Violations | |
| Block Data | |
| Quarantine and Replay | |
| SmartType and Linting Enforce data schemas with type-safe code | |
| Rules Modify incoming and ongoing events using your own AWS Lambda functions |
| Data Governance | |
|---|---|
| Consent and Privacy Management | |
| Collect and Manage Consent Records | |
| OneTrust Integration Map user consent preferences to OneTrust Cookie Groups | |
| Supress Data using Forwarding Rules | |
| Forward Consent State to Partners | |
| Data Subject Requests | |
| Data Localization (NA, EU, AUS) | + Premium Feature |
| Data Personalization | |
|---|---|
| User Profile Management | |
| Unify Customer Profiles | |
| IDSync (Identity Resolution) | |
| Audiences | + Premium Feature |
| Real-time Audiences User Segmentation based on Real-Time Data | + Premium Feature |
| Standard Audiences User Segmentation based on Historical Lookbacks | + Premium Feature |
| A/B Testing Split audiences into randomly assigned testing groups | Included with Audiences |
| Suppression Avoid serving ads to existing users | Included with Audiences |
| LiveRamp Integration Extend audiences to 550+ LiveRamp-powered integrations | Included with Audiences |
| Calculated Attributes Compute custom user attributes that are continuously updated | + Premium Feature |
| Profile API Programatically query user profiles and audience memberships | + Premium Feature |
| Platform Management | |
|---|---|
| Activity Dashboard | |
| System Alerts and Event Forwarding Log | |
| Developer Tools | |
| mParticle CLI | |
| Platform API |
| Security & Compliance | |
|---|---|
| Multi-factor Authentication | |
| Single Sign-On | |
| System Alerts and Event Forwarding Log | |
| Compliance Certifications | |
| SOC 2 Type II | |
| ISO 27001:2013 |
Frequently Asked Questions
How do you define a monthly user?
Our pricing is based upon the number of "Monthly Tracked Users" (MTU), defined as the number of users in month that generate at least 1 tracked event or receive 1 profile update. To get an estimate, add your total active (known) users to anonymous users.
How are add-ons priced?
Add-ons such as Audiences and Calculated Attributes are priced independently based on your volume usage. For more details, please contact us.
Why should I trust mParticle with my users and data?
At mParticle, the security of our platform and our customers’ data is of paramount importance. We are committed to providing the most secure Customer Data Platform (CDP) on the market.
For more information on the technical and procedural steps we take to secure the mParticle platform and your data, please take a look at our privacy policy or get in touch with us at support@mparticle.com.
Are there any service limits?
mParticle imposes certain limits on incoming data to protect the performance of your apps. Our default service limits are documented here. Note, customers can contact us to request an increase for these limits.
