10.27.16 | Mobile Data in a Multi-Screen World
mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.
Learn how mParticle is helping brands like Spotify, Gilt, and Hulu leverage their customer data to optimize cross-channel marketing strategies. mParticle's CEO and Co-Founder, Michael Katz and Director of Customer Success, Jillian Burnett explore the evolution of the data platform, from the CRM age, to the Web Age and finally to the App Age brands are quickly adapting to. The tsunami of new data types and uses are also driven by a new number of touchpoints of data records. The ability to collect data from these multiple touchpoints and act on it in real-time to make real, data-driven decisions is the true moat for brands who want to remain successful.
This webinar explores steps on how to thrive (not just survive) in the new era. Watch now!