AI for Marketers: Optimize personalization across the funnel

Watch Sean Ryan, Technical Writer at mParticle, and Michael Firn, Product Manager at mParticle, as they discuss how marketers are able to successfully leverage AI to drive high personalization and performance across their marketing campaigns.

Watch on-demand

Maybe you've heard: AI is the next phase of digital transformation and a train that no marketer can afford to miss. But how do you adopt AI into your team's tools and workflows efficiently, without hiring a whole new team of technical experts? 

Watch Sean Ryan, Technical Writer at mParticle, and Michael Firn, Product Manager at mParticle, as they discuss how marketers are able to take their personalization campaigns to the next level by leveraging AI.

After the session, you'll be able to:

  • Understand the benefits of utilizing AI across your entire marketing stack
  • Tackle common challenges that arise when trying to implement AI
  • Recognize specific use cases for predictive analytics and intelligence recommendations

Sean Ryan, Technical Writer at mParticle

Sean Ryan is a Technical Writer and developer whose happy place is the intersection of words and technology. He combines deep writing and content strategy experience with technical knowledge and a love of coding to bring mParticle’s products and features to life for a technical audience.

Michael Firn, Product Manager at mParticle

Michael Firn is a Product Manager at mParticle for Data-Driven Personalization. Having joined mParticle through its acquisition of Vidora, Michael has 5 years of experience helping make AI personalization accessible to marketing and product teams. In his spare time, Michael enjoys playing golf, hiking, and solving crossword puzzles.

Latest from mParticle

MACH Alliance and mParticle featured image

Company

Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access