Powering audience segmentation with mParticle
Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.
Audience segmentation often solicits a groan from marketers, engineers, and product managers alike because of its tendency to require hours of manual work every time a new segment is needed. But that doesn’t make it any less necessary or valuable when it comes to building a customer-centric roadmap, targeting the right customers with the right messaging, and optimizing experiences across devices and platforms.
Hear Ben Hoxie, Director of Product Management; Shabih Syed, Head of Product Marketing; and Kale Bogdanovs, Product Marketing Manager, discuss:
- Why your segmentation needs advanced identity resolution and real-time syncing with downstream tools
- Best practices for creating and deploying personalized content in real-time with audiences
- Use cases for specialized audiences applicable to any vertical
- And an overview of how mParticle’s audience suite can help you break down silos across your data, tools, and teams
Latest from mParticle
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem