Balancing consumer privacy and personalisation
Watch the discussion held between data protection experts from Adjust, Customlytics, Monzo, and mParticle focused on the intricacies of delivering personalized experiences online while respecting consumer privacy.
Topics covered include:
- Why marketers should build a first-party data strategy, that includes governance and consent management from the start
- How you can augment captured data in an open and privacy-conscious way in order to improve value and usability
- How we can educate consumers on the benefits of consenting to data collection