GuidesOctober 18, 2018

The new consumer marketing: This time it’s personal

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.

A new generation of direct-to-consumer (DTC) brands like Venmo, GOAT, and Airbnb are reimagining relationship management and transforming the marketing world.

Get the guide, compliments of mParticle, and learn:

  • How DTC brands are pioneering a new breed of Customer Relationship Management (CRM)
  • The key differences between IT-controlled CRM and the more modern, growth-oriented paradigm
  • What this means for B2C marketers of all types

Click here to download the guide immediately.

Get started today

Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access