The new consumer marketing: It’s personal.

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.

new crm

A new generation of direct-to-consumer (DTC) brands like Venmo, GOAT, and Airbnb are reimagining relationship management and transforming the marketing world.

Download the guide, compliments of mParticle, and learn:

  • How DTC brands are pioneering a new breed of Customer Relationship Management (CRM)
  • The key differences between IT-controlled CRM and the more modern, growth-oriented paradigm
  • What this means for B2C marketers of all types

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Startups can now receive up to one year of complimentary access to mParticle. Learn more