CDP use case guide

A customer data platform is only as valuable as the business use cases it supports. Learn how to ground your vendor selection and roadmap in canonical use cases to avoid disappointment and accelerate success.


Use cases are an important part of any technology purchase, but they are especially important when it involves an emerging technology like a customer data platform. Grounding your customer data platform (CDP) selection and roadmap around 5-10 lighthouse use cases will help you galvanize key stakeholder groups, hone vendor selection criteria, and ensure you’re able to deliver quick wins back to the organization.

Download this guide and accompanying worksheet to learn how a CDP can help your company:

  • Manage data more efficiently
  • Enhance customer insights
  • Activate data across channels and devices
  • Fuel predictive personalization
  • And more!

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