mParticle Education Series: Data and Competitive Advantage with Chee Chew
In this fireside chat, Chee Chew, CPO of mParticle, shares his learnings from working with data-centric businesses like Amazon. In his words, “The advantage goes to the organizations that can activate their customer data for better decision making and improved, personalized customer experiences. All B2C companies will be able to personalize at scale, a capability only the Amazon’s of the world have today.”
Michael Katz, CEO of mParticle, hosts the conversation as they dig into:
- The movement of data from afterthought to strategic asset
- The evolution of customer data maturity and what it takes to succeed
- The opportunities for customer data in and beyond marketing at the end of the rainbow
Speaker: Chee Chew, CPO, mParticle
Chee joined mParticle as Chief Product Officer in May 2021. Prior to that he served as Chief Product Officer at Twilio, where he led the company’s product efforts, enabling businesses to offer enhanced contextual and intelligent communication to their clients. Chee has more than 25 years of experience in helping iconic tech companies improve the ways customers engage with brands, including his previous roles at Amazon as Vice President of the Consumer Engagement organization and at Google as Vice President of Engineering and site lead for the Google Seattle and Kirkland offices. Before Google, Chee worked at Microsoft for 14 years.
Chee went to MIT where he achieved his Bachelor’s and Master’s Degrees in Computer Science as part of a co-op with Hewlett Packard Labs in Palo Alto. Chee met his wife, Christine at MIT. They have two kids and have lived in the Seattle area since 1993.