WebinarsDecember 20, 2018

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

Learn how taking an in-house approach to first-party data activation can help you turn programmatic into a powerful revenue channel.

Watch this on-demand webinar to:

  • The challenges of integrating first-party data

  • The impact of first-party data in programmatic

  • How in-housing programmatic creates is the most efficient method

Hosted by:

  • mParticle CEO & Co-Founder, Michael Katz
  • Beeswax CEO, Ari Paparo

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