Data ownership and an in-house approach: Activating first-party data in the programmatic world
In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.
Learn how taking an in-house approach to first-party data activation can help you turn programmatic into a powerful revenue channel.
Watch this on-demand webinar to:
- The challenges of integrating first-party data
- The impact of first-party data in programmatic
- How in-housing programmatic creates is the most efficient method
- mParticle CEO & Co-Founder, Michael Katz
- Beeswax CEO, Ari Paparo