mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat. This is a conversation about making decisions, alongside Michael Katz, CEO of mParticle. The conversation covers a range of topics including:

Making decisions under conditions of uncertainty (which is where the tie to poker comes into play)
Differences between complicated and complex decision-making scenarios
How improving data quality improves the quality of decision making but it all depends on how you use it
The role of educated guesses, narrowing the range, and CDPs