mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat. This is a conversation about making decisions, alongside Michael Katz, CEO of mParticle. The conversation covers a range of topics including:

  • Making decisions under conditions of uncertainty (which is where the tie to poker comes into play)
  • Differences between complicated and complex decision-making scenarios
  • How improving data quality improves the quality of decision making but it all depends on how you use it
  • The role of educated guesses, narrowing the range, and CDPs

Latest from mParticle

MACH Alliance and mParticle featured image

Company

Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access