New eBook: Does your DMP spark joy?
A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?
![dmp ccpa](https://images.prismic.io/mparticle/ba6175d8c0c19c92a302bcc4b673af4bb843a6a2_spark-joy-mockup-thumb.png?auto=compress%2Cformat&fit=max&w=1230&h=690)
DMPs are used by as many as 80% of B2C brands in the US to boost the efficacy of web advertising and personalization. But now many brands are re-evaluating their DMP’s underlying business case, where the technology sits in their organization, and even if they need one at all.
Download this eBook to learn:
- How to determine if your DMP is still fit for purpose
- Why the ROI equation for most DMP’s has changed considerably
- Three strategies to shore up your technology stack for a world of Walled Gardens, GDPR and third-party tracking preventions