mParticle Education Series: How to build your first-party data strategy

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

Boston Consulting Group (BCG) recently reported that teams that have the ability to use first-party data to deliver relevant experiences throughout the purchase journey achieve cost savings of up to 30% and revenue increases of as much as 20%.

Being able to collect, manage, and activate first-party data effectively, often requires a transformation of both internal processes and customer data infrastructure. 

In this session, we break down how you can build an effective first-party data strategy and make the most of your data. The discussion covers:

  • Why first-party data, and not third-party?
  • How to collect first-party data
  • How to build a first-party data model
  • How to leverage your first-party data to drive business results

Latest from mParticle

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

December 18, 2023
TVBS partners with mParticle

Company

TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access