mParticle Education Series: How to build your first-party data strategy
Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.
![how-to-build-your-first-party-data-strategy-webinar](https://images.prismic.io/mparticle/40cee30e-0727-47a3-9b93-cbfd7e16ab0a_How+to+build+your+first-party+data+strategy.png?auto=compress%2Cformat&rect=0%2C0%2C2520%2C1414&w=1230&h=690&fit=max)
Boston Consulting Group (BCG) recently reported that teams that have the ability to use first-party data to deliver relevant experiences throughout the purchase journey achieve cost savings of up to 30% and revenue increases of as much as 20%.
Being able to collect, manage, and activate first-party data effectively, often requires a transformation of both internal processes and customer data infrastructure.
In this session, we break down how you can build an effective first-party data strategy and make the most of your data. The discussion covers:
- Why first-party data, and not third-party?
- How to collect first-party data
- How to build a first-party data model
- How to leverage your first-party data to drive business results