mParticle Education Series: How to build your first-party data strategy
Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.
Boston Consulting Group (BCG) recently reported that teams that have the ability to use first-party data to deliver relevant experiences throughout the purchase journey achieve cost savings of up to 30% and revenue increases of as much as 20%.
Being able to collect, manage, and activate first-party data effectively, often requires a transformation of both internal processes and customer data infrastructure.
In this session, we break down how you can build an effective first-party data strategy and make the most of your data. The discussion covers:
- Why first-party data, and not third-party?
- How to collect first-party data
- How to build a first-party data model
- How to leverage your first-party data to drive business results
Latest from mParticle
Get started today
Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.
Startups can now receive up to one year of complimentary access to mParticle. Receive access