mParticle Education Series: How to build your first-party data strategy
Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.
Boston Consulting Group (BCG) recently reported that teams that have the ability to use first-party data to deliver relevant experiences throughout the purchase journey achieve cost savings of up to 30% and revenue increases of as much as 20%.
Being able to collect, manage, and activate first-party data effectively, often requires a transformation of both internal processes and customer data infrastructure.
In this session, we break down how you can build an effective first-party data strategy and make the most of your data. The discussion covers:
- Why first-party data, and not third-party?
- How to collect first-party data
- How to build a first-party data model
- How to leverage your first-party data to drive business results
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