Geeked and fired up: How to take your loyalty program to the next level
Join Kevin Haag, Senior Director of Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle, for a fireside chat focused on how to take your loyalty program to the next level by increasing personalization across the customer journey.
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Loyalty programs have become a staple in the digital age, impacting nearly every business sector. There are hundreds of ways for companies to personalize the reward experience and motivate shoppers to return more often, but where do you start?
Join us for this fireside chat with expert panelists Kevin Haag, Senior Director of Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle to discuss the challenges facing loyalty programs today and how a CDP can be used to overcome them.
In this 30-minute webinar, you will learn how to:
- Overcome the biggest challenges facing loyalty programs today
- Reimagine engagement with increased personalization
- Put your data to work within a CDP
Kevin Haag, Senior Director of Customer Data Platforms | Bounteous
Kevin Haag is the Senior Director of Customer Data Platforms (CDPs) at Bounteous. He leads a team of consultants, Architects and engineers to help clients select, strategize, implement and scale leading Customer Data Platforms.
Ellen Green, VP of Growth Marketing, CRM, Loyalty | Bounteous
Ellen Green is an innovative marketing leader with over 15 years of experience building strong customer relationships that generate revenue growth and drive engagement. She collaborates with global brands to evolve their loyalty and CRM programs, build integrated marketing strategies, identify opportunities to enhance the customer experience, automate marketing, and drive actionable insights that power their business. As VP of Growth Marketing, CRM, and Loyalty, she has helped drive incremental growth for brands like Arbys, Burger King, and Wingstop.
James Fang, VP of Product Marketing | mParticle
James is the Vice President of Product Marketing at mParticle, the leading customer data platform provider. A trusted partner among renowned brands such as AirBnB, Burger King, HBOMax, and JetBlue, the mParticle platform has grown to manage over 1 billion users each month, capturing over $5 billion in commerce transactions. James leads the team responsible for go-to-market strategy, across all of mParticle's product lines.
