Level up your first-party data strategy with Meta + mParticle

Check out this on-demand webinar with Ruxanda Barba, Product Partnerships Manager at Meta, and Justin Avioli, Solutions Engineer at mParticle, to learn best practices for unlocking the power of first-party data and improving the effectiveness of Meta campaigns with mParticle.

Watch on-demand

Watch mParticle Solutions Engineer, Justin Avioli, and Meta Product Partnerships Manager, Ruxanda Barba, as they walk through best practices for improving the advertising effectiveness of Meta campaigns with mParticle.

In this 45-minute webinar, we will break down how to: 

  • Use Meta’s Event Match Quality score and Conversions API to maximize the impact of your Facebook campaigns
  • Decrease your cost per action by optimizing your Event Match Quality score in Events Manager
  • Overcome signal loss due to iOS ATT opt-out and AdBlockers with a joint mParticle/Meta solution
  • Ensure your data collection complies with user privacy preferences and local regulations such as CPRA, GDPR, and LGPD

Through the webinar, we will look at real customer examples that illustrate the results and business impact of these use cases.

Ruxanda Barba, Product Partnerships Manager at Meta

Ruxanda is a Product Partnerships Manager at Meta (formerly Facebook). She covers products that help Meta partners and their advertisers future-proof their digital operations. Ruxanda began her career on the agency side working at GroupM’s programmatic media buying agency. She went on to join the CMO teams at L’Oréal and later Anheuser-Busch where she managed data partnerships, data strategy, and customer data platforms.

Justin Avioli, Solutions Engineer at mParticle

Justin is a Solutions Engineer at mParticle with a passion for making data-driven decisions. In his three-year tenure at mParticle, he has worked hand-in-hand with a diverse set of customers to maximize the value of data collected across the entire customer journey. When he's not being a data advocate, you can find him sailing halfway around the world.

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