The critical components of a customer data layer

For all the excitement about new SaaS tools and types of analytics, the prerequisite for getting real value from them comes down to having a robust and holistic data foundation. Most companies, though, employ more than a dozen different vendors in their stacks, with little integration or coordination between them. Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.

Presented by:

Michael Katz
CEO, mParticle