VideosJuly 19, 2016

App engagement lessons from Spotify

Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.

Dimitar Dzharov, Growth Marketing Consultant, describes the ways in which mobile marketers are shifting their focus from app installs to engagement and conversion. He explains that in order to succeed further down the funnel, it’s important to take control of your customer data and ensure that you have a data framework in place that allows you to reach the right audience with the right message. 

Watch the full interview below:

Latest from mParticle

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024
TVBS partners with mParticle

Company

TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access