Inside Starwood’s Mobile Marketing Stack
Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.
Starwood Hotels & Resorts powers unique, mobile-only experiences for its loyal guests. With the help of mParticle’s customer data platform, Starwood has been able to optimize their mobile marketing stack. Focusing on acquisition of users, the team uses mParticle to accelerate their attribution workflows To solve retention, the team was able to use mParticle to send data to numerous tools such as CRM, email, WeChat, and push.
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