Tag

Attribution

Webinars

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

May 17, 2019

Data strategy

Customer Data Platform use cases: Auto

This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.

Abril McCloud – October 12, 2018
customer data infrastructure use cases: Retail banking

Data strategy

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: Media

Data strategy

Customer Data Platform Use Cases Guide: Media

Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: QSR

Data strategy

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018
Customer Data Platform Retail

Data strategy

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
cdp travel

Data strategy

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 18, 2018

People-centric advertising, made smarter

Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%

June 13, 2018

Media Coverage

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Videos

Inside Starwood’s Mobile Marketing Stack

Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.

Team mParticle – July 15, 2016

Partnerships

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Tricia Prashad – November 01, 2017

Integrations

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

Integrations

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017
Comparing tag managers and Customer Data Platforms

CDP

Tag managers and CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

Abril McCloud – March 30, 2018
marketing attribution

Data strategy

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018
Mobile-marketing-strategy

Mobile growth

Inside Gilt's mobile marketing strategy

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.

Abril McCloud