Tag

Attribution

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Enabling teams with access to high-quality data is important for business success. The way in which this data is stored impacts on cost, scalability, data availability, and more. This article breaks down the difference between data lakes and data warehouses, and provides tips on how to decide which to use for data storage.

Joey Colvin – November 04, 2021
building audience segments

Growth

Where should you be building your audience segments?

Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.

Joey Colvin – March 29, 2021

Webinars

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

May 17, 2019

Data strategy

Customer Data Platform use cases: Auto

This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.

Abril McCloud – October 12, 2018
customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018

People-centric advertising, made smarter

Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%

June 13, 2018

Media Coverage

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Videos

Inside Starwood’s Mobile Marketing Stack

Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.

Team mParticle – July 15, 2016

mParticle Product

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

mParticle Product

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017

mParticle Product

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Tricia Prashad – November 01, 2017
Comparing tag managers and Customer Data Platforms

Growth

Tag managers and CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

Abril McCloud – March 30, 2018

mParticle Product

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Tricia Prashad – October 18, 2017
marketing attribution

Growth

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018