Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
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Growth
What Is a Conversions API, and Why Marketers Need It Now
Engineering
When to use a data lake vs data warehouse
Where should you be building your audience segments?
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Data strategy
Customer Data Platform use cases: Auto
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
People-centric advertising, made smarter
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Pinterest adding 15 ad-tech companies to beef up its data and measurement game
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Inside Starwood’s Mobile Marketing Stack
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5 marketing attribution tips for eCommerce
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