Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

Tag

Attribution

What is a conversions API

Growth

What Is a Conversions API, and Why Marketers Need It Now

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

building audience segments

Growth

Where should you be building your audience segments?

Webinars

Make better decisions with improved attribution

Data strategy

Customer Data Platform use cases: Auto

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Growth

People-centric advertising, made smarter

Media Coverage

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Videos

Inside Starwood’s Mobile Marketing Stack

mParticle Product

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle Product

Power smarter advertising with Conversant and mParticle

mParticle Product

Iterable partnership

mParticle Product

Adjust partnership

marketing attribution

Growth

5 marketing attribution tips for eCommerce