mParticle & Indicative: Accelerate your customer data strategy

The next generation of customer experiences will be built upon high-quality data. mParticle has acquired Indicative, a customer journey analytics platform. With the combined capabilities of mParticle and Indicative, customers now have access to best-in-class customer data infrastructure and the ability to analyze that data to surface actionable insights to optimize customer acquisition, engagement, and retention.

Watch Michael Katz, CEO of mParticle, Jeremy Levy, former CEO and co-founder of Indicative, and Chee Chew, Chief Product Officer of mParticle, discuss their joint strategic vision to help brands accelerate their time to data value in this fireside chat. The conversation covers:

  • What does Indicative do?
  • What is the joint vision for mParticle + Indicative?
  • How does Indicative work with mParticle?
  • What are our future roadmap plans?

Read more about the Indicative acquisition from mParticle CEO Michael Katz.

Speaker: Michael Katz, co-founder & CEO of mParticle
Michael Katz is the co-founder and CEO of mParticle, a customer data infrastructure company. Along with his brother Andrew, he created mParticle to help make business personal.Prior to founding mParticle, Katz co-founded and was the CEO of interclick, an advertising technology company, where he led the company through its purchase by Yahoo! for $270 million in 2011. After interclick was acquired, he continued on as the vice president of optimization & analytics. Prior, Michael began his career as an analyst at Accenture and ZEFER. He attended Syracuse University and received degrees in Economics and Finance. He is an advocate for animal wellbeing and you can find him volunteering at the Southampton Animal Shelter. Katz lives in Manhattan, and splits time between NYC and Southampton.

Speaker: Jeremy Levy is the CEO and Co-Founder of Indicative
Jeremy Levy is the CEO and Co-Founder of Indicative a Customer Analytics platform for product and marketing teams. He is a serial entrepreneur and a veteran of New York City’s Silicon Alley. Jeremy Co-Founded Xtify, the first Mobile CRM for the Enterprise, acquired by IBM in 2013.  He also Co-Founded MeetMoi, a pioneering location-based dating service for mobile sold to Match.com in 2014.

Speaker: Chee Chew, CPO, mParticle

Chee joined mParticle as Chief Product Officer in May 2021. Prior to that he served as  Chief Product Officer at Twilio, where he led the company’s product efforts, enabling businesses to offer enhanced contextual and intelligent communication to their clients. Chee has more than 25 years of experience in helping iconic tech companies improve the ways customers engage with brands, including his previous roles at Amazon as Vice President of the Consumer Engagement organization and at Google as Vice President of Engineering and site lead for the Google Seattle and Kirkland offices.  Before Google, Chee worked at Microsoft for 14 years.

Chee went to MIT where he achieved his Bachelor’s and Master’s Degrees in Computer Science as part of a co-op with Hewlett Packard Labs in Palo Alto. Chee met his wife, Christine at MIT. They have two kids and have lived in the Seattle area since 1993.

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