WebinarsJune 13, 2019

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

Learn how mParticle integrates with the world’s leading attribution vendors to help brands like Overstock, Spotify, Airbnb, and Venmo better understand the value of their campaigns, audiences, and channels.

In the virtual demo, John Joe Smith (Senior Director of Business Development) and Patrick Crosby (Senior Director of Partner Solutions) cover how to connect to attribution tools easily and quickly via mParticle. Attendees will learn how to:

  • Set up a mobile data integration with attribution partners like Appsflyer, Kochava, Adjust, and Tune
  • Ingest attributed data sets back into mParticle and send to marketing tools for more accurate optimization
  • Walk through a real use case on activating your attribution and discuss cross-channel attribution strategies like leveraging organic insights for paid campaigns

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