Powering Game-Changing Experiences Ahead of a Cookieless World

Tuesday, July 19 at 8 am PT | 11 am ET

The loss of third-party data sources that rely on tracking and personalized activities means that marketers need to rethink digital strategies to maintain their marketable database. First-Party Data and Trust are the new gold standards for businesses. As a result, organizations are seeking opportunities to deliver trusted experiences using consented first-party data. This approach helps build personal relationships with your audience and allows you to deliver experiences that create business value through trust.

Join this interactive webinar with mParticle and OneTrust to gain:

• Guidance for preparing for a cookieless world and different opportunities to future-proof your marketable database.
• Best practices for delivering trusted experiences rooted in capturing valuable first-party data and syncing that data to mParticle for privacy-first activation.
• Knowledge for leveraging consented first-party data to drive personalization, segmentation, and ultimately enhance campaigns.