WebinarsMarch 01, 2019

Unify mobile and web data into a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

Leading brands, like Overstock and Jet.com, rely on mParticle to create a single view of their customers across their marketing channels (e.g., mobile, CRM and Web).

In this tutorial, mParticle’s Anthony Westmoreland will share how the platform can be used to:

  • Unify data across devices to understand the customer journey and improve their experience
  • Map anonymous behaviors into a known customer ID across devices
  • Govern and respect a user’s privacy when mashing data sets

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