Unify mobile and web data into a single customer view

Leading brands, like Overstock and Jet.com, rely on mParticle to create a single view of their customers across their marketing channels (e.g., mobile, CRM and Web).

In this tutorial, mParticle’s Anthony Westmoreland will share how the platform can be used to:

• Unify data across devices to understand the customer journey and improve their experience
• Map anonymous behaviors into a known customer ID across devices
• Govern and respect a user’s privacy when mashing data sets