Unify customer data to a single customer view
Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.
![mparticle-mobile-data-single-customer-view](https://images.prismic.io/mparticle/46618be158ef707f5cffcf95b05e7379ddab4eba_template-twitter-socialshare-18.png?auto=compress%2Cformat&fit=max&w=1230&h=690)
Leading brands, like Overstock and Jet.com, rely on mParticle to create a single view of their customers across their marketing channels (e.g., mobile, CRM and Web).
In this tutorial, mParticle’s Anthony Westmoreland will share how the platform can be used to:
- Unify data across devices to understand the customer journey and improve their experience
- Map anonymous behaviors into a known customer ID across devices
- Govern and respect a user’s privacy when mashing data sets