Women in MarTech | Part 2

Check out this powerful panel of women leaders from across the MarTech space who came together to share their experiences and expertise. In this recording, they chat about their personal story and hustles, current industry hot topics and trends, and some world-class customer experience practices.


Continuing our successful webinar last March, we're excited to bring together a panel of women leaders from across the MarTech space to share their experiences and expertise. They'll chat about their personal story and hustles, current industry hot topics and trends, and some world-class customer experience practices.

Moderated by Michelle Lerner, Senior Director, Business Development at Branch, you'll hear stories and insights from these impressive women:

  • Lyndi Thompson - VP Marketing | mParticle
  • Shannon Cook - Director, New Channel Activation | Movable Ink
  • Maria Lannon - VP Account Management | Remerge
  • Simran Sahni - Global Product Marketing Manager, App Signals | TikTok

Lyndi Thompson | mParticle

Lyndi is the Vice President of Marketing at mParticle. In her role, Lyndi oversees all aspects of mParticle's marketing, design, and communications across the globe. She is responsible for driving awareness, demand, and experiences across all channels. Prior to mParticle, Lyndi was an enterprise demand marketing leader at Stripe. She also held notable roles driving demand at Accolade and Tableau. A native to the PNW, Lyndi lives with her husband, three kids, dogs, horses, and donkey on a hobby farm south of Seattle.

Michelle Lerner | Branch

Michelle brings over 12 years of start-up experience to Branch and is particularly passionate about cultivating strategic and meaningful relationships with channel partners. She believes the difference between a good leader and a great leader is the ability to learn from everyone around her. Michelle is an avid runner, a master at Donkey Kong on Super Nintendo, and brings a special NorCal flare to the Branch NYC office.

Shannon Cook | Movable Ink

Shannon is the Director of New Channel Activation, where she owns go-to-market strategy, enablement, and training activities across new channels, such as push, in-app, and SMS, instilling confidence and assurance across sales and client experiences. Described as "the cup of coffee I didn't have yet, but no longer need" she brings enthusiasm and optimism to her problem-solving approach. She has been at Movable Ink for 6 years, starting as a Client Experience Manager on the west coast, working with brands like StubHub, HotelTonight, PayPal, and Frontier Airlines. She lives in the middle of the woods in Western Massachusetts with her husband and beautiful golden retriever, Sandy, and loves hiking, yoga, and salty foods.

Maria Lannon | Remerge

Maria brings 8 years of mobile AdTech experience and has worked her way up to the VP of Account Management at Remerge. Heading up strategy for America's Team; Maria is also the accomplished host of Remerge'sWomen in Mobile Podcast where she features top female leaders in the mobile growth space. You can find Maria in her hometown of Boston or at the trendiest restaurants of NYC - she is open to mentorship so please reach out and say hello!

Simran Sahni | TikTok

Simran is the Global Product Marketing Manager for TikTok's app signals product suite. Simran has been at TikTok for almost two years and currently oversees the go-to-market efforts for many of TikTok's exciting app monetization product features. Simran lives in Brooklyn, NY, and is very excited to join the other panelists for Branch's Women in Performance Marketing webinar.

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